Wednesday, 11 January 2017 15:54

Frito Lay Gets In Pitch Competition Biz: Offers $1 Million For Next Great Flavour @LAYS @NickLachey @matrixthinker

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TV personality and Multiplatinum recording artist Nick Lachey, known for his flavorful personality, helps Lay's kick off Do Us A Flavor: 'The Pitch'. Now in its fourth year, the latest installment of the contest - 'The Pitch' - asks fans nationwide to simply 'pitch' their best Lay's potato chip flavor

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